YouTube Turns to TV Advertising to Promote Top Video Creators

Just because you are the largest video site on the planet doesn’t mean that you couldn’t do with a little extra visibility on other mediums too, as YouTube is about to demonstrate. On Monday, it will be running television ads to promote three major creators  - the first time the site has purchased TV spots to boost individual channels. Video and banner ads will also run on Google-owned web properties as well as off-line.

With food and beauty two of the top verticals on YouTube it’s perhaps no surprise that stars from those particular categories have been chosen as the subject of the new advertising campaign. Cosmetics blogger and L’Oreal partner Michelle Phan, in-demand teen fashion vlogger Bethany Mota, and baker Rosanna Pansino are the stars of the show. Between them, they have 13 million subscribers and over 1.5 billion views across their channels. The 30-second TV spots for each of the creators will run for the next six weeks, and if they are successful, the campaign will roll out to involve other YouTube content partners.

AdAge are reporting that the TV ads will run against shows on teen-friendly national networks ABC Family and The CW, as well as on some local advertising in the form of billboards, subway stations and trains in the Chicago and New York areas. The campaign will also make an appearance on Rovia’s Angry Birds mobile game.

There has been enormous pressure on YouTube to build a more sustainable economic model for a long time. With the lure of guaranteed views for advertisers willing to commit plus of course, the appointment of an ad-focused CEO in Susan Wojcicki, it’s going to be a hugely important year for the site as they fight for ad dollars against their competitors.

4K Technology Requires More Than Just a Camera

All of the video producers Videomaker talked to for this story referred to the amazing images they’re able to capture with 4K footage, but also warned that there’s more to the story than just the camera. Ryan Brown, who admits to being a die-hard Mac lover, said it best when he talked about how he handled his 4K transition, noting that it took switching allegiances to truly ensure his workflow was optimized for 4K technology.

I think the biggest thing in my case is all the 4K workflow needs. You don’t just buy a camera and think you’re good to go. You need to consider lenses, support systems, media. Also you need a computer that really can handle all the additional data throughput needs. It’s probably a no brainer to some but you definitely need a way to offload onsite, and plenty of storage in the edit suite. Also you need to budget the whole expense before diving in. I soon realized that my MacPro Tower was not going to cut it. I invested in a Red Rocket card for speeding up the edit process. My biggest issue with the MacPro was expansion. Only 4 internal slots. After some debate I ended up switching from Mac to HP. The thing many don’t realize is there are options and for me the best option was the HP Z820. It’s full of processing power, endless amounts of RAM, plenty of slots to house all my I/O cards. It was like a breath of fresh air… I could finally spread my wings so to speak.

Basic Tips for Capturing Clear Audio on Your Video

On this week’s Creator’s Tip, we show you how you can capture good, solid audio for your videos, and why you should. The YouTube Advertiser Playbook has a lot to say about capturing good audio and why it’s so important. Many viewers will forgive poor footage or even poor editing, but if the audio is sub-standard it can really ruin a great video and you will potentially lose your audience. We give you 6 great tips on how to lock down the best audio quality you can:

Tip #1: Talk Very Clearly to the Camera

We know this might sound obvious but talking clearly and loudly (but not shouting) into the camera is a practice that many get wrong. If your voice is clear and loud enough then it can make all the difference to the sound quality of your video. If you are naturally a soft-spoken person, try and speak up as much as you can and project your voice in a clear and natural way.

Tip #2: Record in a Very Quiet Space

Tim recorded this week’s Creator’s Tip in his basement studio and was very mindful to turn off any appliances that could cause annoying background noise. He also ensured that he recorded the video while family members were out of the house, and he switched off his phone so he wouldn’t be disturbed by any calls or text notifications. Eliminating any possible background noise means that the camera mic can focus right in on the subject’s voice which will enhance the audio quality.

Tip #3 Use Cue Cards

If you have a lot that you need to say, or you have a hard time remembering your lines, tape cue cards just beneath the camera lens to help you follow your script. Writing your lines down on paper with a thick marker pen, and putting them close to the camera where you can see them could really help you. Just remember to keep looking directly into the lens when you are speaking so the viewer knows you are talking to them

Tip #4Get As Close to the Microphone As you Can

For most microphones, the further away you are, the poorer the sound quality. Try and stand as close as you possibly can, especially if you are filming yourself and holding the camera out in front of you. Use a wide angle lens so you can stand as near to the camera as possible. Doing this means you have the best possible chance of capturing high quality audio.

Tip #5 Don’t Use Zoom!

Try and refrain as much as possible from zooming in on your subject whilst recording them. If you watch movies or television shows, you’ll see that a lot of them avoid zooming in completely, and there’s a reason for that. The mic can often pick up the sound of the lens zooming in and out which is the last thing you want. Instead, film a shot of your subject in one position, then film then in another, closer position. Need more reasons to stop zooming? Read this excellent article from Videomaker that will tell you all you need to know.