4K Technology Requires More Than Just a Camera

All of the video producers Videomaker talked to for this story referred to the amazing images they’re able to capture with 4K footage, but also warned that there’s more to the story than just the camera. Ryan Brown, who admits to being a die-hard Mac lover, said it best when he talked about how he handled his 4K transition, noting that it took switching allegiances to truly ensure his workflow was optimized for 4K technology.

I think the biggest thing in my case is all the 4K workflow needs. You don’t just buy a camera and think you’re good to go. You need to consider lenses, support systems, media. Also you need a computer that really can handle all the additional data throughput needs. It’s probably a no brainer to some but you definitely need a way to offload onsite, and plenty of storage in the edit suite. Also you need to budget the whole expense before diving in. I soon realized that my MacPro Tower was not going to cut it. I invested in a Red Rocket card for speeding up the edit process. My biggest issue with the MacPro was expansion. Only 4 internal slots. After some debate I ended up switching from Mac to HP. The thing many don’t realize is there are options and for me the best option was the HP Z820. It’s full of processing power, endless amounts of RAM, plenty of slots to house all my I/O cards. It was like a breath of fresh air… I could finally spread my wings so to speak.

Basic Tips for Capturing Clear Audio on Your Video

On this week’s Creator’s Tip, we show you how you can capture good, solid audio for your videos, and why you should. The YouTube Advertiser Playbook has a lot to say about capturing good audio and why it’s so important. Many viewers will forgive poor footage or even poor editing, but if the audio is sub-standard it can really ruin a great video and you will potentially lose your audience. We give you 6 great tips on how to lock down the best audio quality you can:

Tip #1: Talk Very Clearly to the Camera

We know this might sound obvious but talking clearly and loudly (but not shouting) into the camera is a practice that many get wrong. If your voice is clear and loud enough then it can make all the difference to the sound quality of your video. If you are naturally a soft-spoken person, try and speak up as much as you can and project your voice in a clear and natural way.

Tip #2: Record in a Very Quiet Space

Tim recorded this week’s Creator’s Tip in his basement studio and was very mindful to turn off any appliances that could cause annoying background noise. He also ensured that he recorded the video while family members were out of the house, and he switched off his phone so he wouldn’t be disturbed by any calls or text notifications. Eliminating any possible background noise means that the camera mic can focus right in on the subject’s voice which will enhance the audio quality.

Tip #3 Use Cue Cards

If you have a lot that you need to say, or you have a hard time remembering your lines, tape cue cards just beneath the camera lens to help you follow your script. Writing your lines down on paper with a thick marker pen, and putting them close to the camera where you can see them could really help you. Just remember to keep looking directly into the lens when you are speaking so the viewer knows you are talking to them

Tip #4Get As Close to the Microphone As you Can

For most microphones, the further away you are, the poorer the sound quality. Try and stand as close as you possibly can, especially if you are filming yourself and holding the camera out in front of you. Use a wide angle lens so you can stand as near to the camera as possible. Doing this means you have the best possible chance of capturing high quality audio.

Tip #5 Don’t Use Zoom!

Try and refrain as much as possible from zooming in on your subject whilst recording them. If you watch movies or television shows, you’ll see that a lot of them avoid zooming in completely, and there’s a reason for that. The mic can often pick up the sound of the lens zooming in and out which is the last thing you want. Instead, film a shot of your subject in one position, then film then in another, closer position. Need more reasons to stop zooming? Read this excellent article from Videomaker that will tell you all you need to know.

Get your customers and sales team on camera!

Forget the text-based customer testimonial; get your customers to say great things about you on camera. A video case study is a great way for potential clients to become situated with your products or services. A video hub of customer success stories is hugely persuasive, because a customer’s emotion really comes through via video. Prospects can view several clips when visiting your site in a short time, so make sure video testimonials by representatives of multiple industries are available 24/7.


A well-placed, genuine piece of video content is like the salesperson who never sleeps, and it’s even better when your actual sales reps are involved! Capture your message with approachable, enthusiastic members of your sales team so your prospects can put a face to the person they should reach out to if they have questions. Your video call to action can include your sales reps’ contact info.